Sales & Service Academy SL (Pvt) Ltd by DAASH Global

Elevating Industry Standards. Empowering People. Transforming Performance.

The Sales & Service Academy SL (Pvt) Ltd powered by DAASH Global is built on a simple but powerful belief, industries grow when people grow. In a world where customer expectations evolve daily and competition intensifies across every sector, organizations can no longer rely on outdated training models or inconsistent development practices. They need a structured, modern, internationally benchmarked learning ecosystem,  one that builds capability at every level, from beginners entering the workforce to senior leaders driving regional and company performance.

This is the purpose of the Sales & Service Academy SL (Pvt) Ltd powered by DAASH Global

to uplift industry standards, professionalize the sales and service function, and create a new generation of confident, skilled, future‑ready professionals.

Our Purpose

The Academy exists to address a long-standing capability gap within our local industries,  a gap that has limited growth, reduced talent attraction, and held back the true potential of sales and service professionals.

Sales and service roles are among the most valuable, yet often the most underestimated. We are here to change that narrative – permanently.

We Empower

  • New entrants to build job‑ready skills and enter high‑value industries with confidence.
  • Mid‑level professionals to strengthen their core competencies and accelerate career growth.
  • Senior leaders to master modern leadership, manage multi‑generational teams, and drive sustainable commercial excellence.
  • Organizations to adopt global standards, reduce skill gaps, and build internal capability engines that last.

Industries We Serve

Our programs are designed with deep industry relevance, covering the full spectrum of customer‑facing and commercial roles across:

  • Banking & Finance
  • FMCG & Modern Trade
  • Retail & Distribution
  • Pharmaceutical & Healthcare
  • Tea & other plantations
  • Hospitality & Tourism
  • IT, Technology & Telecommunications
  • Manufacturing, Logistics, and more

Every curriculum is built with real-world insights, local relevance, and global best practices – ensuring participants gain skills that matter today and remain valuable tomorrow.

International-Standard Learning for Every Level

Our academy offers structured, progressive learning pathways that mirror global capability frameworks:

For Senior Leaders

Regional Sales Heads, National Managers, Cluster Leaders

  • Strategic Sales Leadership
  • Leading Multi‑Generational Teams
  • Coaching for High Performance
  • Commercial Excellence & Market Expansion
  • Transformational Leadership in Modern Organizations

For Mid-Level Managers

Area Sales Managers, Territory Managers, Branch Managers

  • Territory Management
  • Data‑Driven Decision Making
  • Effective leading & people management
  • Team Coaching & Field Leadership
  • Customer Experience Excellence
  • Performance Management & Execution Discipline

For Beginners & Early Career Talent

New graduates, job seekers, career shifters

  • Job‑Ready Sales & Service Skills
  • Professional Communication
  • Customer Handling & Objection Management
  • Confidence Building & Workplace Etiquette
  • Industry Orientation Programs

We help beginners enter a high‑value, high‑growth profession with clarity, confidence, and employability.

Our Facilitators & Consultants

The Academy is powered by a network of master trainers, industry experts, and senior consultants who bring:

  • 15–25+ years of real industry experience
  • Exposure across multiple sectors
  • International training certifications
  • Proven track records in leading high‑performing teams
  • Expertise in modern facilitation, coaching, and experiential learning

Our trainers don’t just teach…they transform mindsets, build confidence, and elevate performance.

Our Faculty


team-member-img

Damitha Wickramatunga

Facilitator

Award-winning bancassurance leader (NASCO & NAFLIA 2021–24). 29 years driving revenue across banking, insurance & retail, turning strategy into results and human energy into growth.
team-member-img

Kumara Dharmasena

Regional Head of Operations - Africa Senior Consultant | Facilitator

Diploma in Business Administration from the prestigious Worldwide Education Institute (Waterfield Institute), Academic Directions and sponsored by Ambassador Foundation, California, USA.
team-member-img

Dasun Siriwardana

Facilitator

Neuro-Linguistic Programming (NLP) Practitioner, A master's graduate of the University of West London, CII (UK), Certified Financial Advisor, City & Guilds-certified trainer
team-member-img

Harshana Dassanayake

Lead Facilitator, Director, Corporate Trainer & Consultant

B.A (Hons) HRM(Coventry - UK), M.Sc Leadership & Organizational Behavior (Northeastern-UK) Dip. In HR (Sri Jayewardenepura, SL), Dip In Psychology (SL). MILM -UK, Trained by SHL (UK) to administer occupational testing, competency-based interviews, & Assessment / Development Centers, Certified Outward Bound Training (OBT) facilitator (Hong Kong)
team-member-img

Ravi Opatha

Facilitator

General Manager at Toyota Lanka (Private) Limited | New vehicle Sales, Material Handling, Logistics Solutions.
team-member-img

Major General Sylvester Perera(RTD)

Facilitator

Master of Science in Defence Analysis from the Naval Postgraduate School, California, USA Master of Defence Studies from the University of Kelaniya, Sri Lanka Bachelor of Arts Degree from General Sir John Kotelawala Defence Academy, Sri Lanka. A senior flag rank officer of the Sri Lanka Army with over 34 years of distinguished military service. Dean of the Faculty of Defence and Strategic Studies at General Sir John Kotelawala Defence University Directing Staff at the Defence Services Command and Staff College Troop Commander at the Kotelawala Defence Academy and Visiting Lecturer at the University of Sri Jayewardenepura.
team-member-img

Aravinda Wanasinghe

Facilitator

Advanced Diploma in Teaching, Training & Assessing Learning - City & Guilds, UK PG Dip - Business Management.(Pearsons UK). MBA (UK)
team-member-img

Mohamed Arshad

Facilitator

Diploma in Business Management, Northumbria University, UK Train the Trainer-Internal Trainer Development & Certification

Our Approach: Structured, Modern, Impact-Driven

We combine:

  • Experiential learning
  • Scenario-based practice
  • Role plays and simulations
  • Field coaching models
  • Digital learning tools
  • International competency frameworks

Every program is designed to deliver measurable behavior change, not just knowledge transfer.

Why This Academy Matters

The future belongs to organizations – and individuals – who learn faster, adapt quicker, and serve better.

Sales & Service Academy SL (Pvt) Ltd powered by DAASH Global is here to ensure that our industries, our people, and our leaders are ready for that future.

We don’t just train.

We build capability. We build confidence. We build careers.

We Have Served